THIS™ supplies game-changing 100% plant-based alternatives. Our founders’ last job entailed selling tonnes (literally tonnes) of meat. Then they felt bad (probs all that sat fat). Also, they felt like meat-alternatives weren’t realllllly for people who love the taste of meat. They felt that they were for people who like sandals with socks (and the taste of sandals). So they’ve basically made food for themselves, that's high in protein, waay lower in saturated fat than meat, yet FULL of flavour.