The Fr'um Dark but Fr'iendly brand was founded by Anthony Peart, Bar Manager at Tom Kerridge's The Hand & Flowers, in August 2023. Anthony (AKA Fro) is a spirits enthusiast with a particular love for rum who wanted to bring something new to the spiced rum category. 

Fr’um Pineapple & Smokey Scotch Bonnet Rum is a premium spiced rum born from the flavours of the Caribbean. This unique blend combines dark and rich muscovado, sweet and juicy pineapple, and smoked scotch bonnet pepper to create a fr’iendly and provocative flavour that tantalises the tastebuds. Less sweet than it's counterparts, Fr'um contains no essences but is passionately crafted from fresh fruit and real ingredients!